Calvin Klein - provoces but works

Calvin Klein makes the world buzz out again about the new printed ads. Don't you think that advertising must be provocative enough? I do.



Kids and morality organizations are good enough, but not for the case of provocation. Lots of forbidden offline ads don't guarantee any of these kids and puritanic persons from "obsession" and advert-provocation via Web, YouTube, Facebook or Twitter. Don't you think it's ridiculous to forbid things that can show the different view? doctor-moms can go and play with kids, no need for them to shout "oh, it's offensive", is there any break-out of public moral and ethic principles? do not involve kids in the try to shut-up the advertising campaign.

This is the classical example of effective advertising provocation and media PR via "buzz-out". Make people talk about you and discuss, fight for the brand or against it. You never can tell this is "bad" or "good", but the only thing you can tell in this case is that it's "effective".

As CBS and world's top TV-channels discuss this printed board, as people film this or discuss this, if bloggers are involved as well as common citizens - then this is the example that it works. The so-called morality-watchers never "follow up" the things that can't influence the world. Company may take a risk of making a scandalous performance from the fact as well as making a new example of online PR for the offline media. Tha'ts an interesting example of the mixed PR-strategy that can be followed-up by some UA- or RU-companies in the fashion industry as well as in the other spheres of life.