The judges have already made some shortlists for those who are nominated:
Category 1. Best integrated campaign
‘Smarter way of working' by Creative Direction Consultants for Plantronics
‘The start right now campaign' by Amaze Communication for Siemens Enterprise Communications
‘Prufund OBSR campaign' by Teamspirit for Prudential
‘The heart of data intelligence' by Muse&Ogle for Equifax
‘Unwelcome' by Base One for PayPal
‘Aspire program' by The Planet Group for Symantec
‘Channel partner recruitment campaign' by Purechannels for SHL
‘When it comes to the crunch' by IAS for FMB
Category 2. Best use of direct mail
‘Where were we in 83?' by SLG Marketing for Multibuild
‘Cross sell' by Base One for British Gas
‘Shop DM' by Geronimo for Direct Line for Business
‘Free BlackBerry direct mail piece' by Chemistry for Orange
‘Fight back' by Marketecture
‘Logica does it better' by Metia for Logica
Category 3. Best use of email
‘Junos software' by Base One for Juniper Networks
‘Orimaster' by IAS for ABB
‘The easiest way to ship online' by Geopost for Interlink Express
Category 4. Best use of search marketing
‘Simply Google: Pay-Per-Click' by Xbridge Ltd for Simply Business
‘Cisco mobile search' by Cisco
‘CCT SEO campaign' by CCT
Category 5. Best public relations campaign
‘Fight or flight' by Man Bites Dog for Hay Group
‘Hangover driving' by 3 Monkeys Communication for RSA
‘The deceased mail funeral' by Eulogy For Mortascreen
‘The renaissance of direct mail' by Eulogy for Royal Mail
‘On a tight Lease' by IAS for Lloyds TSB Autolease
‘Best green foot forward' by IAS for Interbuild
‘Behind the green façade' by Spada for Taylor Wessing
Category 6. Best live initiative
‘LTE drive tour' by Motorola
‘MBOY awards 2008' by IAS for FMB
‘EMEA user conference 08' by MGA Ltd for ESRI (UK)
‘The launch of new reality' by AGA/Gravity for Thales Training and SIM
Category 7. Best use of data
'Site to site' by DNX for NTL Telewest
'RM spring offers' by Adestra for RM
'When it comes to the crunch' by IAS for FMB
'Decorative communication' by DR for Dulux Trade
Catergory 8. Best use of creative
'Smarter way of working' by Creative Direction Consultants for Plantronics
'One & Zero' by DNX for SAP
'In good hands' by AGA for Ecclesiastical
'Advancement' by McCann Enterprise for Cemex
'Picture the difference' by IAS for Veolia
‘Just say when' by Cross Border-Communications for Wrist Ship Supply
Category 9. Best brand campaign
‘Train your business brain' by Marlin PR for Sage
‘In good hands' by AGA/Gravity for Ecclesiastical
‘Out of the ordinary' by Gravity for Investec
‘Branding & launch campaign' by Redroute for Sage Pay
Category 10. Best product launch campaign
'New reality' by AGA/Gravity for Thales Training and SIM
'Myb2bonline' by The REaD Group for a TRG Strata service
'Cemex evolution' by Cemex
'Infouk.com product launch' by Nellie PR, BCS, QUBA for infoUK
Category 11. Best lead generation campaign
‘Quote unquote' by EHS Brann for Barclays Local Business
‘Site to site' by DNX for NTL: Telewest Business
‘Economist business' by GyroHSR for T-Mobile
‘SME business campaign' by Creative Direction Consultants for Plantronics
‘Go to campaign' by DWA for Citrix Online
Category 12. Best lead nurturing initiative
'Digital platform' by IAS for ABB
'UK occupier campaign' by Concep for Cushman & Wakefield
'Best lead nurturing' by Slipstream for IBM
'Chat online for Cisco' by Cisco
Category 13. Best customer relationship initiative
'Junos software' by Base One for Juniper Networks
'Maintaining and enhancing relationships' by DNX for Cisco Webex
'Q-Points scheme' by The Real Adventure for Q-points/Black Horse
'Turning the corner' by Balloondog for Barclays Commercial Bank
Category 14. Best channel marketing initiative
‘Talking Leads' by Creative Direction Consultants for Fujitsu Siemens Computers
‘Camp network' by Rebel Virals for Microsoft
‘Aspire program' by The Planet Group for Symantec
‘McAfee rewards' by Corporate Innovations for McAfee
‘Mission RIM possible' by GyroHSR for T-Mobile & Research In Motion
‘Professional introducers' for Lloyds TSB Commercial
Category 15. Best limited budget campaign
'Live design' by AGA/Gravity for Quark
'RM spring offers' by Adestra for RM
'The deceased mail funeral' by Eulogy for Mortascreen
'UK occupier campaign' by Concep for Cushman & Wakefield
'Content and social media campaign' by Velocity for Shipserv
'Gyroscope' by McCann Enterprise
Category 16. Best internal campaign
‘What Would You change?' by Platform for Dulux
‘Take it in' by IAS for Veolia
‘Heros' by RLA Group for Volkswagen Group UK
‘Best internal marketing campaign' by Muse&Ogle Ltd for Equifax PLC
‘Billion dollar behaviours' by Concep Evolution for Hay Group
Category 17. Best international campaign
'Ethernet in a Box' by Birddog for Colt
'Not all ETFs are created equal' by Leo Burnett Group for iShares
'Smarter way of working' by Creative Direction Consultants for Plantronics
'Conversation' by AGA/Gravity for Innovex
'Healthy relationships ' by McCann Enterprise for Intervet
‘Your freight in safe hands' by 438 Marketing for TNT
Category 18. Most commercially successful campaign
'When it comes to the crunch' by IAS for FMB
'Dynamic bondtrust campaign' by Teamspirit for Legal & General Retail Investments
'Blown away' by RLA Group for Volkswagen Group UK Ltd - TPS
'Not all ETFs are created equal' by Leo Burnett Group for iShares
'Cemex evolution' for Cemex
'New reality' by AGA/Gravity for Thales Training and SIM
Category 19. Marketer of the year
John Watton of Shipserv
Magnus Halvang of Cemex
Joanna Elliott of Sage
Sarah Wright of Juniper Networks
Category 20. Best PR agency
BDB
Eulogy
Flagship Consulting
Man Bites Dog
Teamspirit
Category 21. Best marketing communications agency
AGA/Gravity
Base One
GyroHSR
IAS B2B Marketing
Omobono
Category 22. Grand Prix: Campaign of the year
To be announced
For more info please visit the official site.
Hope this event will be widely covered via socail-media platforms or describes as slide- or webcast so that all the world community of B2B and B2C marketers, PR-specialists and business-bloggers can be "here". Well, we'll see how that is made this year on November 25th.
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