Brand protection: cover as many SM-services as you can

What is going on today on the market? Social media (SM) are on it. Do they work? We can say "yes" rather than "no". What is the main way to be effective on the market? I don't know. I only know that social media can rise the effectiveness of what you do today. People communicate, they chat, talk and phone you up. Social media is working while you sleep, and you can sleep while SM-services are covering the question of reputation. I don't want to tell you about the things which are clear enough for all who use social media. I want to tell you about the necessity of the so-called "brand protection" for using SM.

When I say "brand protection" I mean the representatives and accounts of your company in as many SM-sites and networks as you can, BUT only if these networks are from the target-market. There is no need to grab users from Vkontakte, Odnoklassniki or MySpace for determining your efficiency level in business if your company produces monster-trucks or Linux-based firewalls. But for monster-trucks the social network for truck-drivers is the target as well as geek-blog for Linux-based hardware-maker.

Covering wide range of targeted web 2.0 - resources gives your company an ability to protect your brand-name from cyber-squatters, from competitors and from "bad-buzz effect" over the clients, bloggers and journalists. Brand protection via SM-services gives an ability to cover informational field by the company, making opinions, spreading the news and information from the official source and covering the targeted audience online, selecting target, key values and giving the idea for the people - customers, partners, competitors, bloggers, journalists, business ideologists etc. What should you use? Well, it's a case of your own choice and specific features of your business. And as for the main trends - you'd better look at this presentation (this is about top leaders of the market, but their experience can be used in some aspects of your own SM "brand protection"):

B M Social Media Fortune 100

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