Dec 5, 2009

8 articles worth reading for a business-weekend

Intro:
Stop "dancing around" and focus on the interesting and useful things



Weekend can be lazy, boring or energetic as well as it can be useful and full of new ideas and information which is worth knowing and thinking about. My TOP-8 list for this weekend in the blogosphere looks like this:

Время оглянуться назад и поставить цели на будущий год - about the essential need of planning and focusing on past, current and future aims and values as well as tools for reaching them

New Business Briefings from Korn/Ferry - about Korn/Ferry’s new quarterly magazine that was just launched for CEOs, board members and other top officers. The magazine is written by Korn/Ferry consultants along with renowned journalists from the Financial Times, The New York Times, The Economist, Harvard Business Review and The Wall Street Journal, as well as distinguished authors and academics.

Negotiating Compensation for a Job at a Startup - about possible risks and benefits measured by salary while getting a job in any startup. How to concentrate values between money, CV, ideas and passion.

Inc 500 Succeeding With Social Media - Business leaders among the Inc 500, an elite group of the nation's fastest-growing private companies, consider social media a central part of their marketing strategy; and this publication shows why and how. Must-read article for those who still thinks SMM is a stupid waste of time.
44% say social media is very important to their business and marketing strategy, compared with 26% in 2007.
68% say they monitor their products and brands online, compared with 60% in 2008 and 50% in 2007.
48% use social networking sites such as Facebook, LinkedIn, and Twitter to recruit and evaluate potential employees.
25% say Twitter is an appropriate vehicle for B2B communications.

Social media measurement: a 10-step guide - the eternal question "how to measure social media ROI" and why, with tools and illustrating slideshows via SlideShare. Also a kind of must-read, I think.

Good news is bad news - the brief look at what crisis really is and how unemployment effects US economy as well as world one from Paul Krugman.

Monetizing Frustration - about what is paying for risks, risks of paying and the society in the whole world of total monetizing.

Some Things are Worth Repeating: The Greatest Hits of 2009 Part I - trends in social media, web 2.0 and new marketing era of digital media in 2009. Helpful tips and tricks about SMM and innovation, about web 2.0 and conversationalizm from Brian Solis.


PS:
Social media = Social Internet. As a P.S. for most of the articles I liked - this slideshow about SMM for B2B sector and main difference in comparison with traditional media industry:


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