Guide-book "Twiполитика" для работы с Твиттером #ru_lh

Этот guide-book я готовил на весну 2010 года, но в силу ряда причин публикацию пришлось отложить. Теперь отыскал эти материалы, свел воедино - и вот результат: за 2 года работы с соцмедиа накопился определенный пласт типичных маркетинговых ошибок, наблюдений, замечаний, которые отображены в этой небольшой брошюре. Надеюсь, она будет полезна тем, кто сейчас делает первые шаги в Твиттере, а также тем, кто какие-то нюансы упускает, хотя пользуется микроблогами уже давно для маркетинговых целей.

Open publication

Рубрика "Книгарня" "переїжджає" з особистого мого блогу в окремий проект

Оскільки книг, які можна і варто порадити серед прочитаних мною, назбиралось досить багато, вирішив, що надалі всі відгуки та рекомендації стосовно книжок увійдуть до окремого блогу. Рубрика "Книгарня" стає блогом 5BOOKS, а тут записів про книжки більше не буде. Так що якщо ви читали відгуки стосовно прочитаних мною книжок, то підписуйтесь.

Решта рубрик тут залишаться поки незмінними. Була в мене ще ідея запустити огляди програм та цікавих додатків, які використовую на своєму смартфоні SE X10 Mini Pro, але поки обмірковую, як саме це реалізувати краще.

Замовити хостинг Пресс-релизы Придбати аудиокниги

Чого НГО та благодійні фонди можуть навчитись у Coca-Cola

Маркетингові та інформаційні уроки на базі великого бренду - у презентації від Мелінди Гейтс (Bill & Melinda Gates Foundation)

Хостинг Пресс-релизы Аудиокниги DVD фильмы Приобрести ссылки

Опитування: який веб-проект ви б читали?

Є пару ідей під власним авторством на наступний рік, цікавлюсь думкою громадськості, так би мовити :)

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Direct-mail marketing: лучшие кейсы

Три года назад, когда только устроился внештатным копирайтером в одно небольшое локальное РА, мне дали почитать вот такой сборник кейсов (начальник отдела рассылки сказал, что я так лучше проникнусь идеями и спецификой "директ-мейла"). Разбирал файлы на ноутбуке, наткнулся на "старые залежи". Надеюсь, что такая подборка будет полезна не только тем, кто начинает сегодня свой путь в маркетинге, но заинтересует тех, кто уже не первый год работает. Сборник 2007 года, но некоторые кейсы - классика своего рода. Пользуйтесь на здоровье.

Direct-mail Marketing: Best cases

View more presentations from Alexander Melnik.

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Friday, June 4

It was a hard-working week with a tough multi-tasking, So lots of phone-calls & emails stayed muted or in my inbox. Promise everyone'll get an answer on Sunday. Except work on current tasks and some new propositions there are no other news - everything is casual & OK, only lack of time and emotions. But is this bad? Don't think so.

Today I've read a good post of Denis Dovgopoly about trends of current web & transformation of services as a push-forward factor for startups. And this is the point: there are lots of ideas in a low-cost segment even based on lack of innovations. E.g., in Vinnitsky region lots of villages have a poor Internet-service coverage, but a wide-covered network of one of the national-wide GSM-operators. SMS & MMS - and the core for a service or communication platform is here. Only connect a traditional technology with a target audience - and a low-cost effectiveness will be here. Plenty of opportunities, though it looks a little bit weird and sounds strange if taking into account the economic and political reality of Ukraine. Yet this article make me think that we all miss something while following only innovations. The traditional communications in a mix with human passion for ideas and low-cost philosophy can be a basement for a business-idea and model. Rising an idea on the common things and giving a new meaning - that is the thing we all lack the most. Sorry for non-personal and business-aimed tone, but this week is under the "B2C" sign :)

Movie of the day: "Evening" (2007)


A story of the lost past love and life hidden from others for the whole life. Ann Grant is dying and this old woman tries to tell her story and her hidden pain and sorrow to her daughters while they are in conflict with their men, with the world and with each other. Should they follow her story or fix their own life first? - this is the key of the plot. 50 years of the past that can be the key for something new, for forgiveness and reality. Now watching the second part of it (it lasts for 2 hours, I started watching yesterday late at night), I'd like to recommend it to you. If you like stories in a "family-saga" style - this is the movie for you as well.

Album of the day: all albums of Myslovitz


This band from Poland are something different and rather familiar, maybe this can be named a mix of Sigur Ros and The Brainstorm in one warm tea-cup with Poland as a sugar. Good lyrics (I understand "Polska" a little) and a sound with a shoegazing guitars and soft vocals mixed with a power and passion in some songs - that is Myslovitz. I'm not a LastFM to describe their bio and key facts - look, read and listen yourself. But they sound like a good car-music or a sound for a walk in a big-big headphones when city in the warm summer night is blazing and lightening up with street lights and traffic jams. You'll love 'em and will start learning "Polska", you'll see ;) Especially this track (I've listened to it 5 times in "repeat" mode)

TreeBrowser: what if Mozilla looked like this?

maybe some of you have heard about Mozilla Labs Design Challenge Summer 2009. the main topic of this contest is to form the new vision and the new mechanism of navigation. oldschool tabs are not enough for the modern web-user: there are lots of bugs and bad sides of the casual tabbing. besides - tabs give a rather poor vision of the history of navigation and following the links or sublinks.

from this point of view an interesting example is given by one of the participants via post and video on Habrahabr. this is the case when the mechanism of web-hierarchy is the best way released, as for me. I tried demo-version written on Delphi for showing the new navigation - it works great! of course, this is a concept which only shows one side of the browsers usability. but this can be a huge step forward, claimed by a Russian developer afan from Moscow, working for the Evernote Corporation (as it is declared in his profile).

English video description:

Imagine there are no “tabs”, no “browser history”, and no back/forward stack. Instead, there is one single space of the web sites that you visit, with direct relationships, or paths, between pages. Each page is represented with its thumbnail, and all such pages live in a single space which can be freely zoomed, panned and rearranged. Such view is very similar to “mind maps” which people often create specifically to understand the subject better. But what if the browser would create such mind maps or, as I call them, “browsemaps” for you like a magic?

Browsemaps is a visually rich way to percieve information (browsing history, available pages, how did one get to the particular page). They reduce cognitive load, so that user does not have to keep everything in her head. They should be easy to understand for non-techie users, and, lastly, browsemaps are fun!

With such approach, users don't have to choose between opening the page in the same window vs. opening the page in a new tab — browsers can handle this by keeping all most recently opened pages in a cache of separate browser instances, so you can allways return to any previous browser state quickly (no difference between browser history and open pages). If you need to go to another page, just type in the new URL and don't bother about preserving the previous browser window.

When you go to a previously used page (by entering URL or clicking a link), the browser will not create a duplicate instance of the page on the map; instead, it will highlight and scroll to the existing page. This way, you instantly see all you browsing history for that page, its parent, sister and children pages.

Russian video description: