Чого НГО та благодійні фонди можуть навчитись у Coca-Cola

Маркетингові та інформаційні уроки на базі великого бренду - у презентації від Мелінди Гейтс (Bill & Melinda Gates Foundation)

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Візуалізація даних та журналістика

Цікава документальна стрічка від Геоффа МакГі (Geoff McGhee) "Journalism in the Age of Data" розповідає про те, яку роль відіграє інфографіка та візуалізація у проектах сучасних журналістів, дизайнерів та аналітиків. Багато цікавих прикладів і думок, дуже раджу виділити годину і подивитись замість чергового серіалу.

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Why Twitter is much better than Google

For these several months that I use Twitter so active, I suddenly realized that its functional base and variety of addon-services, Twitter-based tools and AIR-apps for Twitter-posting and monitoring provide me with really powerful functionality and efficiency about searching and sharing trend topics as well as specific niche ones. That's really better even comparing with... Google itself.

Just look: most of the news and hot trends are widely covered by tweeple whom I'm following or who follows up my account on Twitter. Most of the topics and presentations online are shared via social networks, blogs, SlideShare or posted somewhere else like that, and all this info is reflected via Twitter like via informational mirror. Using TweetDeck or Mixero as monitoring and grouping tools for the amount of tweeted, re-tweeted and cross-posted information, I'm getting news, facts, trends, media and targeted content of certain business or entertainment topics ASAP and more quickly than any newspaper, TV, FM-station or even search engine can give me. The real focusing on the targeted information for the certain purposes and subjects - that's what is Twitter about. While Google still needs at least from 8 to 24 hours to show up hot-trended topics via results of web-search, Twitter just makes the same "on-the-go". This is the case when users powerfully socialize information as well as information wakes up interest of the users. Twitter is much better than Google because it interacts much faster and covers the same area in a shorter period of time. Should this feature be used by Google? I think, yes, this should be used for developing the level of search-engine's productivity and efficiency. Filtering up the content and spreading the buzz makes Twitter a powerful add-on for traditional search, blogging and RSS-cast and a real competitor to the well-known old-school model of data search.

5 useful presentations about Twitter and SM from HubSpot & IMU

Twitter is still the top spot of the SMM-market and that's why some useful overviews are rather interesting for those who work in this sphere or use Twitter both for corporate and own private needs. Let's look at the 5 presentations from one of the leading companies in the sphere of SMM and SM-monitoring.

State of Twittersphere - Twitter Report June 2009

View more documents from Hubspot Marketing.

Driving ROI On Twitter

View more documents from Hubspot Marketing.

Intro to Twitter for Business: Hubspot & Geek Girl Camp

View more presentations from Hubspot Marketing.

Bottom Line: Social Media for Business

View more presentations from Hubspot Marketing.

Social Brand Marketing For Web 2.0

View more documents from Michael Lazerow.

More presentations and docs from HubSpot can be found here

lifehack: cloud-projects and data-sharing with Nokia

The question of collaboration and co-working with sharing data via your mobile phone is an important aspect of our everyday's life. Today let's look at one of such services for those who have Nokia phone (as well as I do;) ). Not so long ago I became interested in an option of making reminders and brief description of the tasks & meetings for the online and offline work. And of course it would be nice if those reminder could be compatible with my Nokia 6680 and has SMS-reminder charge-free support. This is the way how I've found Nokia Easy Meet.


Nokia Easy Meet is a web-based mobile collaboration tool for using the mobile device and/or PC while creating, conducting and participating in meetings with your business colleagues as well as your friends and family. The service is about sharing content and wide synchronization via different phones, PCs or MACs.

Key features include:

• Slide sharing
• Image sharing (JPEG, PNG)
• Conference chat
• Remote content access (via OVI Files)
• Participant awareness
• Gestures
• File download
• Meeting minutes

Try it yourself at http://easymeet.nokia.com.

Note: Nokia Easy Meet is a research prototype and hasn't been integrated with Nokia Accounts yet. Stay tuned as we continue to improve and further integrate the service. In the meantime, we would really appreciate it if you would share your thoughts and suggestions!

Works with: most commercial browsers such as S60, Opera, Firefox, Safari.
Does not work with: IE6

If you have E71/E90/E75/N95/N96, then you'll appreciate the ability of installing a widget in your phone for better use. And the automatic SMS-sending from the platform to your mobile phone is cost-free, that's nice.

I must admit that Nokia makes real progress in the cloud-computing and data-sharing technologies. Hope, Ovi and Easy Meet are not the last projects in this direction, because mobile sharing of content and actual information seems to be an important task. Though some issues are known for these services, the ability to free up the content and ideas between groups and communities of users gives vendors and mobile operators wider abilities of creating web 2.0 technologies not only via Internet, but via WAP which is still popular in some countries. And we as users can expand our lifehack-instruments with such useful free services as Nokia Easy Meet while working or studying.